Christmas is still weeks away, but it’s never too early to prepare your business for the holiday season.

In fact, because of the current COVID-19 pandemic, which has led to delays with shipments and supplies, now is definitely a good time to start planning for what is still likely to be the busiest time of the year for most small business owners.

Here are some tips from Yello to help you get ready for the festivities.

Order supplies

Make sure you have enough inventory for the Christmas period by ordering non-perishable supplies as soon as possible.

Do a thorough stock take and decide what you will need more, and less of, during the season. The COVID-19 pandemic means it is more important than ever to be on top of your supply chain.

Start advertising

If you start your Christmas marketing campaign as soon as possible, you’ll be ahead of the competition before the rush begins.

Think about what you can offer that is different to everyone else and focus on that unique selling point.

It’s been a tough year for most of us, and many people are looking for anything that can make them feel cheerful and hopeful – your Christmas marketing campaign could be it!

Contact a Yello sales consultant for help with all your digital marketing plans!

Decorate your shop

If you have a bricks-and-mortar store, you should start decorating it within the next few weeks, to get customers (and you) in the Christmas spirit.

Whether you are a festive person or not, a store that is thoughtfully decorated with joyful Christmas messages is likely to be enticing and eye-catching.

If you have an online store, you should also ‘decorate’ it to draw people in, using custom or ready-made templates.

Check your website

Ensure your website is a seamless experience for customers with a user-friendly appearance and up-to-date information on holiday products and offers. If you are not ecommerce ready at the moment, now is a good time to consider this feature, especially for people who cannot come to your store for whatever reason.

An online store is open 24/7, which means you could be making money even while you sleep. You can also use it to collate useful information on your customers to create a targeted database for future direct marketing campaigns.

The growth in mobile shopping continues every year, and the COVID-19 pandemic is set to make shopping online an even more convenient and safe option.

Contact Yello today to set up your fully-functioning ecommerce website!

—

Christmas is a stressful time for a lot of businesses, but if you plan ahead and stay organised, you can make the festive season work for you.

Yello is the local expert in Christmas marketing messages – contact us for more information on how we can help you get a head start for the holidays.

Sources: Fundera, Google, PC Mag, The Balancesmb, and Ondeck.